Architect vs Archaeologist

Ready to take your YouTube journey to the next level?

The Simple “Secret” Formula to 100,000+ Subscribers

So over the last 7 years, I’ve learned a lot about what it takes to build an audience from scratch, provide value consistently, and monetise in a non-spammy way.

I’ve spent thousands of hours, and over $100,000 in courses and coaching programs to try and find the secret sauce that helps grow a channel and a business.

And while I’ve learned a hell of a lot of things (more on that later), the biggest thing I’ve learned is this:

There’s no secret to building a life-changing YouTube channel.

It’s just a matter of:

  1. Creating videos that people find valuable
  2. Posting them on YouTube at least once a wee
  3. Repeating this for at least 2 years

That’s all it takes.

personally guarantee that if you follow this 3-part formula, your life will change in ways you can’t imagine.

You’ll learn incredibly useful skills, you’ll make friends with amazing people from all over the world and you’ll start to generate ‘passive’ income. You might even get messages from people about how your videos have changed their lives 😳

It seems simple in theory, but the execution is slightly more difficult.

Want to succeed on YouTube without giving up all your spare time?

Build systems.

That’s the secret.

Walk into any McDonald’s, anywhere in the world and you’ll get the same service.

And that’s mainly because McDonald’s have done a great job of systemising their business.

The systems are so good that you get ridiculous volumes of ‘product’ in a ridiculously short time.

Just like McDonald’s (and in fact, all other businesses), you want to build a system around your YouTube channel, and wider content creation business.

Systems provide leverage. 

Leverage is how you increase your output while saving time.

That’s the true secret to succeeding as a Part-Time YouTuber. 

Build systems

  • Build a system for generating ideas .
  • Build a system for creating banger titles and thumbnails .
  • Build a system for expanding , for outsourcing , for monetising .
  • Build a system for knowing what videos are likely to perform well .
  • Build a system for scripting, for filming, for editing, for publishing, for repurposing, for analytics.

And no – this doesn’t suck the creativity out of being a creator.

Instead, it multiplies it, because you’re spending your time focusing on the creative parts that you actually enjoy

When you systemise the living daylights out of your YouTube channel, and the wider business around it, you’re able to maximally leverage your own time

This means you can create amazing videos without sacrificing large amounts of time.

Of course, it still takes plenty of effort to make compelling YouTube videos.

But if you’ve got a system, it takes a lot less time.

The Part-Time YouTuber Academy

$995

  • 🧠 The Core PTYA Curriculum – 20+ hours of material teaching you everything we know about YouTube from getting started all the way through to monetising, building a team and turning your channel from a hobby into a thriving business.
  • 📚 PTYA Bonus Modules – More than 16 hours of extra video training on camera gear, studio setups, monetisation, repurposing, community building, newsletter creation and more.
  • 🔑 Access to all the course material so that as your channel grows, there’ll always be useful information and insights you can benefit from every step of the way.
  • 🚀 Part-Time YouTuber Productivity System, which includes checklists, frameworks and templates to turn you into a content-creation beast:
    • 🚂 Create videos consistently and effortlessly through our Infinite Content Engine
    • 🐝 Write captivating scripts using our H.I.V.E.S Framework and video format templates
    • 📸 Find the perfect camera, audio, lighting for your budget with our Ultimate Gear Guide
    • 💡 Never run out of video ideas again using our Idea Generation Machine – our 7-part Framework for generating endless content ideas.
    • 📗 Find the perfect editor or writer using our Outsourcing Almanack – a detailed guide with checklists for outsourcing, including sample job descriptions.
    • 🔥 Help yourself stand out with 3 of the best systems we’ve used to help identify and leverage your edge as a creator, even in a crowded niche.
    • 🧭 Ensure your videos connect with the audience you want using our Creator’s Compass.
    • ☄️ Find the intersection between the videos you want to make and the ones which will grow your channel with our Identity Analyst template
  • We’ve also got exclusive interviews with over 20 creators including Mrwhosetheboss, Matt D’Avella, Nathaniel Drew, Lana Blakely, Elizabeth Filips and more, where they chat to us about different aspects of their content creation processes, their unique strengths as creators and how they think about content creation on YouTube. Our guests have a combined total of over 36 million subscribers , so there’s an incredible amount of expertise you can learn from.
  • 🎁 Exclusive Bonuses – Just for fun, we’re bundling in a bunch of incredible bonuses to

$995

Our 100% Satisfaction Guarantee & Money-Back Promise

We want the investment in this course to be an absolute no-brainer for you – if you’re actually going to do the work 😉

“Do the work” technically involves completing the core modules. If you’ve done that and for whatever reason aren’t 100% happy with your experience, drop us an email (within 30 days of purchasing the course) and we’ll happily refund your entire payment.

However, please note that the money-back guarantee only applies if you’ve completed the entire course and included your reason for the cancellation in the email.

Frequently Asked Questions

Do I need to have a YouTube channel before I take the course?

No, it’s not compulsory but we’re always going to recommend having a channel set up and being prepared to post videos so that you have the opportunity to implement what you’re learning from the course materials as you go.

What experience with YouTube do I need to have?

No past experience with YouTube is required, you just need the desire to make YouTube part of your future.

Does this course teach me how to edit?

Yes and no. You’ll get access to a free video class – ‘Video Editing with Final Cut Pro X – From Beginner to YouTuber’, as part of your purchase, but we don’t actually teach practical editing skills as part of the Part-Time YouTuber Academy curriculum itself.

What sort of channel is the course suitable for?

The course isn’t tailored to any specific genre/style of video. That being said, educational channels (where the objective is to ‘educate’ rather than ‘entertain) are particularly ideal for this course. Still, if your videos try to provide value to your audience, the exact type of your channel won’t matter. In fact, I think the system and processes in the course can be applied to any genre of video and we’ll be on hand to help make sure that you feel able to apply these methods if you encounter any issues.

Should I wait until I have a certain number of subscribers?

No. Over the last three years of teaching 3,000+ creators how to improve their YouTube game, we’ve taught a whole range of people from those with zero subscribers to channels with over 400k. This course is designed to help everyone move their channels forward regardless of what stage of the journey they’re at.

I’ve made 100 videos already, is this course for me?

Of course 🙂 The course is aimed at creators of all abilities. Having 100 videos provides you with a really solid foundation to grow, monetise and scale your channel and we hope we can help you do that through the lessons on the course.

Will I get access to 1:1 support?

We don’t offer 1:1 coaching as part of this course but you will get access to the PTYA Community where you can ask any questions you might have as you start your YouTube journey or get feedback from the community on your content 🙂

Is it possible to pay in instalments?

Unfortunately, we don’t not accept payments in instalments, but we offer scholarships to support eligible students.