Hey 👋

If you’re someone who enjoys writing, wants to make good money doing it, and wants their writing to actually change people’s lives… this might be the perfect job for you 😛 And if that’s not you, but you know someone who fits that description, please forward this along to them – we’ll wire you $10,000 HKD if you refer us to the person we hire 😉

Our mission is to create inspiring, educational content that helps people build a life they love. We’ve been doing it for nearly a decade, across my YouTube channel initially, and over time, we’ve expanded to Instagram, Twitter, LinkedIn, podcasts, email newsletters, books and even TikTok.

Each month we reach millions of people across these platforms, and each day we get emails and messages from people telling us about how something that we posted, maybe recently, maybe many years ago, changed their life for the better.

We’re pretty solid on the video side of the content production engine… but where we could do with some help is the written side.

Right now, LinkedIn and Twitter get whatever I can cobble together between everything else, and our email lists hear from us a lot less often than they deserve to. Which is a shame, because writing is often where this stuff lands hardest – the newsletter someone reads on the train, or the post they screenshot and send to a friend who needs it. And we’ve got years of ideas that are worth writing up properly.

Here’s the problem: a lot of those ideas never make it out of my head. They’re stuck in voice notes, in podcast episodes nobody’s listened to twice, in conversations I had six months ago and forgot about.

That’s where you come in. I’m looking for a Content Writer to join my team in Hong Kong, own the written side of everything we put out across LinkedIn, Twitter and email, and make sure our best ideas reach the people they could actually help.

You’ll be working closely with me, in person, sitting in on what we’re doing, asking me questions and turning my half-formed thoughts into posts and emails that help people and get them to take action. You’ll be part of a small, enthusiastic team in a rapidly growing business, and your writing will reach millions of people 🔥

Your mission is to produce writing we’re both proud of, every single day, that doesn’t just give someone something interesting to read, but gets them to change something in their life for the better.

You’ll be the person who makes sure our best ideas don’t get lost. That means mining everything we talk about for insights, capturing new ones as they happen, and turning them into writing that doesn’t sound like AI could’ve written it.

If you want your words read by literally millions of people, and you want to see the proof that they actually landed, this is about as good as writing jobs get.

Type: Full-time (open to 4 days a week for the right person)
Location: Hong Kong (in person)
Salary: HKD 30,000 – 50,000 per month, negotiable depending on experience

Deadline: There’s no deadline. We’ll close this job description as soon as we find the right person. So if you’re reading this, the role’s still open, and you should apply 😊

What You’ll Be Doing

⛏️ Mining for Ideas – You’ll dig through my YouTube videos, Lifestyle Business Academy sessions, podcasts and everything else I’ve said to find the insights worth writing up. There are years of material in there, and a big part of your job is spotting the ideas that would make a brilliant post or email.

🎙️ Capturing Ideas in Real Time – Some of my best thinking happens when I’m in the middle of something else, so you’ll follow me around with a voice recorder running to get ideas out of my head before they disappear. Now and then you’ll ask me questions with the vlog or social camera pointed at me, so the answer works as a video as well as a written post.

✍️ Writing Daily for LinkedIn and Twitter – You’ll write and publish content on LinkedIn and Twitter every day that I’m proud to have my name on. Think useful, human and persuasive, the kind of post people save, share and come back to. You’ll also help with written copy for Instagram where it’s needed.

📧 Owning Our Email – You’ll write emails pretty across all our email lists – which currently span productivity, creator advice, business tips and general life advice. Every email should add real value to the person reading it and make them want to forward it to a friend, or reply saying “whoah that was really helpful”.

📊 Driving Growth Through Insights – You’ll keep your finger on the pulse of what’s working, tracking impressions, saves, shares, follower growth, open rates, clicks and the leads and sales that come from all of it. Your goal is to see those numbers climb because the writing is great, and to use what you learn to make tomorrow’s writing even better.

What We’re Looking For

We’re after someone who’s as comfortable writing a punchy tweet as they are writing an email that sells, but ultimately you love words and love the idea of writing something that changes how people think.

Here’s what you bring to the table:

• You’re an exceptional writer, and you can pick up someone else’s voice and make it sound like them rather than you. You’ve got a portfolio of writing you’re proud of, whether that’s for yourself, a creator, a founder or a brand.
• You understand copywriting, and you know that what we write isn’t just there to entertain. It’s there to persuade, whether that’s nudging someone to make a change in their life or getting them to sign up to one of our products.
• You write like a human. AI can already produce average content for free, so the whole point of this role is taste, judgement and writing that clearly came from a real person. If your work reads like it came out of ChatGPT or Claude, this probably isn’t the role for you.
  • To be clear: I don’t mind at all if you use AI as part of your process. But if me (or any of our readers) get a whiff of “AI-generated” from your writing, obviously that’s a bad thing.
• You’re comfortable working from messy raw material, including transcripts, voice notes and half-finished thoughts, and turning it into something polished and ready to publish.
• You love direct feedback and act on it quickly. The bar is whether I’m proud of it, which won’t always be the same as whether you like it, and you’re fine with that.
• You’ve seen, read and heard enough of our content to understand our tone and style, and you’d be able to replicate it across LinkedIn, Twitter and email.
• You’re excited by the idea of joining a small team and building out the written side of the brand over the next 1 to 3 years. We want someone who’s excited about contributing and growing with us, not just tagging along for the ride.
• You’re able to thrive in an ambitious, fast-paced and flexible environment with a high degree of autonomy, and you’re happy to own your output from start to finish.
• You’re based in Hong Kong (or willing to relocate) and you’re excited about working in person with me for a good chunk of the week.
• You’re able to keep it real. We don’t do gossip or bullsh*t.
• You’re able to have fun. We’ll be spending a lot of time together, so if you can’t have fun then this role’s probably not for you 😜

About the Team

Our mission is to create inspirational and educational content that helps people build a life they love and work towards freedom. The YouTube channel has grown to 6 million+ subscribers, with hundreds of thousands of followers on our other platforms.

Our content aims to help people be more productive, learn better, become financially independent, and generally live happier, healthier and more productive lives.

You’ll be joining a small(ish), dynamic, friendly team who don’t believe in red tape and try our best to have fun every day.

This is the perfect role for someone who’s hungry to learn, contribute and grow with no bureaucratic paperwork or super-long protocols to follow. You’ll be given loads of freedom and creative control, with your work reaching people all around the world 🚀

What We Offer

• 🌍 Global Reach – Your writing will go out to millions of people across my channels and email lists, helping them build lives they love.
• 🎓 Learn from Ali – Work directly with me every week and get a front-row seat to how a creator business works from the inside (for whatever that’s worth lol)
• 🧠 Ownership & Autonomy – Own the written voice of the brand on LinkedIn, Twitter and email, with the freedom to experiment and make real decisions.
• 💰 Competitive Compensation – A salary that reflects the value you bring, with room to grow as your impact grows.
• 🏠 In-Person Hong Kong Team – We’re deliberately building an in-person team in Hong Kong because the creative energy compounds.
• ✈️ Epic Team Retreats – Join us for bi-annual team retreats in amazing locations around the world to connect, collaborate, and have fun.
• 📚 Unlimited Learning – Access to courses, books, and resources to support your personal and professional growth.
• 🎉 Fun-First Culture – Work with a dynamic, friendly team that doesn’t take themselves too seriously and believes in having fun while doing meaningful work.

Ready to Apply?

If you love writing, and you want your words to reach and help millions of people, I’d love to hear from you.

Closing Date

No deadline. This ad was posted on 29th September, 2026. We’ll close this job description as soon as we find the right person. So if you’re reading this, the role’s still open, and you should apply 😊