Hey Friends 👋

We’re looking for a Head of Growth to join our team and help us scale in 2025 🚀

This is a unique opportunity to lead the charge on growing our info product business, scaling our courses and memberships, and driving revenue growth across the board.

We’re looking for someone experienced, ambitious, data-savvy, and creatively driven to take full ownership of our marketing efforts. You’ll be working closely with myself, Angus, and the rest of the leadership team to ensure we’re not just staying on track but pushing boundaries.

Please watch the video that we’ve shared above to get more details about where we’re trying to go and what our new product suite is going to look like as we move into the New Year 👆

If this sounds like your vibe, read on for more details and apply below.

Deadline: There’s no deadline. This ad was posted on 28th Nov 2024. We’ll close this job description as soon as we find the right person. So if you’re reading this, the role’s still open, and you should apply 😊

Type: Full time
Location: Remote
 (you will be required to attend meetings AM GMT)
Salary: £50k – 80k (depending on experience)

What You’ll Be Doing

We’re scaling our courses and memberships, and your role will focus on three main areas: acquisition, nurture, and conversion. Your job is to grow our revenue, optimise our marketing efforts, and keep us at the cutting edge of the info product space 🤝

Here’s what your day-to-day will look like:

📈 Owning the Marketing Strategy – you’ll take full ownership of our marketing strategy, aligning with metrics and targets agreed with the leadership team and you’ll keep us on track while innovating and iterating based on competitor analysis, industry trends, and data. The main focus will be scaling customer acquisition, nurturing leads, and driving conversions.

📊 Tracking Metrics & Driving Results – you’ll own key marketing metrics (revenue, sales, ROAS, LTV), identifying trends, addressing anomalies, and developing strategies to ensure numbers are always moving in the right direction.

💌 Email List Growth & Optimisation – you’ll manage and grow our email list, ensuring campaigns and sequences are on-brand and effective, this includes monitoring open and conversion rates, tweaking content and optimising strategies to keep performance strong.

🔗 Funnel Management & Lead Nurturing – you’ll create and optimise lead magnets, funnels, and nurturing sequences to maximise conversions. This includes funnel-hacking competitors, running regular experiments, and implementing best practices to stay ahead of the curve.

🌍 Expanding Acquisition Channels – you’d not only oversee organic acquisition channels and work with the media team to optimise content integrations but you’d also scale our paid acquisition strategies, from optimising our ad strategy to expanding our influencer partnerships.

💡 Product & Campaign Launches – you’ll lead the strategy and execution for all product launches, ensuring alignment across teams. This includes end to end management of large scale projects involving the entire team and ensuring seamless execution of campaigns.

🤝 Team Leadership & Collaboration – you’d run weekly marketing meetings to align the team and address challenges as well as collaborate with heads of product on new product development and other team leads to ensure cross-functional alignment.

What We’re Looking For

We’re after someone who’s as comfortable in the data as they are with creativity. You’re proactive, solutions-oriented, and excited by the challenge of scaling a business in the info product space.

Here’s what you bring to the table:

• You’d (ideally) have at least 3 years of growth marketing experience preferably with courses, memberships, or digital products and have worked within a fast-paced, remote environment. We’re looking for someone who’s capable (and comfortable) working autonomously and taking responsibility for their roles and responsibilities as part of our small team.
• You’ve got a proven track record in scaling customer acquisition and driving measurable revenue growth. You’re an expert in areas relating to email marketing, funnels, and lifecycle strategies and you’re able to create innovative and effective strategies to help us scale to $10 million by 2027.
• You’ve got hands-on experience with paid ads (Meta, TikTok, Google) and organic growth strategies. You’d be able to demonstrate an ability to understand both paid and organic acquisition channels and create strategies that allow us to scale both sources in 2025.
• You’re highly organised – punctual with attending meetings, taking meeting notes, completing tasks in time and keeping us updated with their progress.
• You’ve got exceptional project management and leadership skills, capable of keeping multiple plates spinning without breaking a sweat and leading the marketing department and running weekly growth meetings.
• You’ve got exceptional communication skills, both written and verbal, and you’ve had experience working in cross-departmental positions, allowing you to effectively bridge the gaps between marketing and product development.
• You’re excited by the idea of joining a small team and developing Ali’s brand over the next 1-3 years – we want someone who’s excited about contributing and growing our products into world-leading offerings, not just tagging along for the ride.
• You’re able to thrive in an ambitious, fast-paced and flexible environment with a high degree of autonomy. This isn’t a position for someone who isn’t comfortable with change or taking responsibility for their own work.
• You’re able to have fun. You’ll be part of a team making videos and courses on the internet to help people. If you can’t have fun then this role’s probably not for you 😜

How to Apply

1. Fill out this form 🚀
2. We’ll review your application and, if we think you’re a great fit, we’ll invite you for an initial screening interview.

About the Team

Our mission is to create inspirational and educational content that helps people build a life they love. Over the past 6 years, the YouTube channel’s grown to 5 million + subscribers, with hundreds of thousands of followers on our other platforms.

Our content aims to help people be more productive, learn better, become financially independent, and generally live happier, healthier and more productive lives.

You’ll be joining a small(ish), dynamic, friendly team who don’t believe in red tape and try our best to have fun every day.

This is the perfect role for someone who’s hungry to learn, contribute and grow with no bureaucratic paperwork or super-long protocols to follow. You’ll be given loads of freedom and creative control with your work being seen by millions of people around the world 🚀

Perks of the job

🚀 Trajectory – You’ll be a team member in a multi-faceted online business with characteristics similar to high-growth startups.

🌎 Impact – Your work will help thousands around the world, and hopefully impact them in a positive way.

🧠 Ownership – You’ll be encouraged to take ownership of your own projects and won’t have to wade through red tape to get stuff done.

💩 No Bullshit – Over 70% of Americans apparently think their jobs are meaningless and don’t actually impact society. This hopefully won’t be one of those..