We’re looking for a Sales Manager to lead, coach and scale the sales team for the Lifestyle Business Academy – our flagship online business school that helps students build profitable lifestyle businesses.

Our whole mission with LBA is to build the world’s best online business school – we launched the programme back in November and we’ve already had over 300 students come through our doors.

I’ve seen first hand how a lifestyle business can change your life and I’ve wanted to create a programme that helps people find the same financial, time and creative freedom for a number of years.

We’re looking for someone who’s aligned with the mission and genuinely cares about the results that students get from the education that we provide within the Academy. We have the opportunity to make a real impact with this offer and you’ll be an integral part in helping people make the decision to invest in themselves to build their business.

You’ll own the sales number, lead and coach a small team of closers and potentially setters down the line, run the pipeline rhythm (daily call reviews, weekly forecasts), and build the systems that ensure we can continue to welcome people into the Academy over the coming months and years.

You’ll still be close to the calls (reviewing them daily, jumping on deals when it matters, and never losing your feel for what’s happening in the conversations) but your primary job is to make the team great.

If your idea of a good time is reviewing call recordings, obsessing over close rate and cash collected, and developing the sales team into the best advisors they’ve ever been, please read on 🙂

---

Hours: Full-Time

Salary: Competitive. (Base plus commission on team cash collected. A strong sales manager should clear well into six figures in year one – the ceiling is meaningfully higher).

Location: Remote

Deadline for application: We’ll take this posting down as soon as I’ve found the right person.

🚀 What You’ll Be Doing

📞 Own the Sales Number – You’re the owner of sales for LBA. Our goal is 40 new students per month, (scaling to 60 by the end of the year) and you own the conversion lever end-to-end – from the moment a lead books a call to the moment they pay. We should be able to ask you any question about our funnel so things like close rate, show rate, average days-to-close, top 3 objections this month, and get a confident, evidence-backed answer.

🧑‍🏫 Coach the Team – This is the heart of the role. You’ll run a consistent coaching cadence: daily call reviews, weekly 1:1s with each closer, regular role-plays, and team sessions where you break down real calls together. You can diagnose whether a performance issue is a skill problem, a will problem, or a system problem – and you fix the right one. Your closers should know exactly what they’re working on this week and see their numbers move because of it.

🎯 Manage Performance Honestly – You set clear KPIs for every seat (close rate, show rate, cash collected, speed-to-lead, CRM hygiene), you track them visibly, and you have the hard conversations early. When someone’s struggling, you coach first, with structure and a clear improvement plan – and when it’s genuinely not working, you handle exits with fairness and class. Kindness and clarity, not avoidance.

👥 Recruit and Ramp the Team – As we scale, you’ll own hiring for the sales team: writing the scorecards, screening candidates, running role-play interviews, and building an onboarding programme that gets a new closer to full productivity fast. You know the difference between a candidate who interviews well and one who’ll actually perform on the phones – and you’ve got a track record of telling them apart.

📚 Own the Playbook – Our sales process – discovery framework, call map, objection library, follow-up cadences, CRM workflows – is yours to sharpen and evolve. You document what works, remove what doesn’t, and make sure the playbook is something the team actually uses, not a Notion page nobody opens.

📊 Forecast and Report – Deep mastery of every stage of the funnel — show rate, close rate, cash collected vs contracted, follow-up conversion, payment plan mix, refund rate, student NPS. You run an accurate weekly forecast, you don’t just report what happened, you explain why, and you tell us what you’re going to do about it.

🤝 Partner with Marketing – You won’t own top-of-funnel lead gen – that sits with our growth team – but you’ll run the tightest feedback loop in the building: which lead sources close, which messaging shows up on calls, where quality is slipping. The faster your insight reaches marketing, the faster we grow.

🎓 Protect the Student Experience – You’ll work closely with coaches and student success on handovers, expectations set on the call, refunds and at-risk students. We’re playing a long game; we don’t want anyone in the programme who shouldn’t be there.

🤖 Use AI Like a Superpower – You’re not just “aware of AI”, you actively use it — call analysis, coaching insights, follow-up drafting, pipeline reporting — and proactively explore what’s possible and implement what works.

😁 Great to Work With – You also need to be great to work with and a genuinely nice person. We’re a small, tight team and we like each other. You’ll work closely with our coaches, our growth team, and our students — and the way you show up matters as much as the numbers you hit.

✅ What We’re Looking For

✅ You’ve managed a high-ticket sales team – You’ve led closers and/or setters selling offers at $7.5k+, and you can talk about the team’s numbers – close rates, show rates, cash collected, how they changed under your leadership – without hand-waving.

✅ You’ve got high-ticket closing experience – You’ve personally closed offers at $7.5k+ at volume. Not just “managed a sales team” but actually been on the calls and you can also talk about your numbers without hand-waving.

✅ You’re a genuine coach – You have a repeatable method for developing salespeople: call reviews, scorecards, role-plays, 1:1s. You can point to specific people who got significantly better because you managed them – and ideally, they’d say so too.

✅ You’ve got product-relevant experience – You’ve worked inside an education or coaching business and understand how high-ticket education sales is different from SaaS or agency sales. We don’t need enterprise B2B sales cycles here.

✅ You’re consultative, not pushy — You sell (and teach your team to sell) by genuinely helping people make the right decision, including helping them decide not to buy. Our refund rate and student NPS matter as much as our close rate and maintaining brand integrity is key.

✅ Systems thinker — You build repeatable processes. You document what matters. You don’t rely on heroics — you build a sales machine that works when you’re on holiday.

✅ Data fluent — You live in the CRM. You know which metrics matter and which are vanity numbers, you can forecast accurately, and most importantly, you translate data into decisions.

✅ Proactive communicator – We should never have to chase you for pipeline updates or forecasts. You surface problems before they escalate, you deliver updates that are actually useful, and your team always knows where they stand.

✅ High trust, high character – We’re a small, tight team and you’ll be handling commissions, performance conversations, and people’s livelihoods. We’d rather have someone with slightly less experience and extraordinary character than the other way around.

✅ A genuine love for what we do — LBA changes people’s lives. If you’re excited about helping entrepreneurs build profitable lifestyle businesses, and you’d happily go through the programme yourself, this role is perfect.

🎁 What We Offer

🌍 Impact — Every deal your team closes puts another founder on the path to a business and life they love. This is meaningful, mission-aligned work.

🧠 Ownership — You’ll own the sales function end-to-end with real authority to build it your way. Not executing someone else’s playbook — writing yours.

✈️ Team Retreats — Join us for team retreats to connect, align, and have a lot of fun.

📈 Growth – You’ll be working at the intersection of sales, leadership, and education, with access to data, AI tooling, and a brand that opens every door. As the team scales, so does the scope of the role.

📩 How to Apply

We’ll review your application and, if we think you’re a great fit, we’ll invite you for an initial screening interview.

We’ll close this as soon as we find the right person. So if you’re reading this, the role is still open.

Apply! 😊