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Hey friends,
Last week I met a would-be career coach called Katie. She’d been coaching for 6 months, but still hadn’t charged any of her clients.
In other words, she was procrastinating
My advice was to stop the ‘fake work’ she was doing (designing a website, content marketing, giving free coaching), and start doing the ‘real work’ of getting paying clients through the door.
Katies answer was “OK. But deep down, I’ve known that for months. How do I stop myself from procrastinating even more, and start actually doing the thing?”
Well, here’s my 3-part strategy for *finally* doing a task you’ve been putting off for ages:
This all boils down to one piece of advice: take the most direct route to your goal. Sure you’ll mistakes. But that’ll accelerate your progress more than just tweaking your master plan and making no mistakes at all.
Have a great week!
Ali xx
ICYMI: Check out last week’s newsletter for more context on my chat with Katie.
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Thanks to Shopify for sponsoring this issue 🙏
📝 Article – How to Get Insanely Rich in the Creator Economy by Nat Eliason. Nat gives a great breakdown of how the creator economy works, but it slowly turns into a dark, ironic takedown: “You traded in one trapped life for another, but you can’t grumble about this new cage you’re in because you built it for yourself.”
📚 Book – The Three Alarms by Eric Partaker. I’m really getting into this book. It’s got a cheesy subtitle (‘Transform Your Health, Wealth, and Relationships Forever’). But there are a lot of genuinely good insights on creativity, working distraction-free, and not chasing the wrong things in life.
🎧 Audiobook – Oathbringer, by Brandon Sanderson. This is Book #3 of the Stormlight Archive. I just re-listened to it on Audible, and I’m moving straight on to #4, Rhythm of War. It’s going to be glorious.
📚 Book – The Rise and Triumph of the Modern Self by Carl R Trueman. A slightly controversial book about how modern culture got obsessed with identity. Tries to describe all the changes that happened in society order to understand the phrase ‘a man trapped in a woman’s body’. Not sure I agree with all the takes, but it was an interesting read.
🪴 My Complete Studio Tour (2022) – I take you on a tour of my London studio, discuss different filming setups, and look at my finances to see if the studio is really worth all the money we pay in rent.
👴🏻 How To Retire Early – A Guide to Financial Freedom – If you’re anything like me you don’t want to wait until you’re 70 to live your best life. This is my video guide to ‘retiring’ early.
I have a sneaking suspicion that a lot of folks who are unhappy at work tend to equate a “good job” entirely with money, benefits, and security, rather than whether it allows them to express their talents.
From Beyond Wealth by Alexander Green. Resurfaced using Readwise.