For a lot of people, the creator economy can seem like a bit of a mystery. You might be wondering how to start creating online, or how to scale a side hobby into a monetisable business. And with trends and platforms and algorithms changing all the time, it can be really hard to keep up, let alone know what your next steps could be to make the most of your potential. Today I’m joined by Colin and Samir, the podcasting duo and Youtube experts who have spent over ten years helping creators navigate the creator economy. They got their start building a small online network for college lacrosse, before their business was built and they then pivoted into helping creators make the most of the online space. Their main channel has over 1 million subscribers, and they have interviewed some of the world’s biggest YouTubers like MKBHD and MrBeast. They also have a side channel called Creator Support, where they answer questions from audience members to help them scale their creator businesses. In this episode we’re going to talk about everything they’ve learned in 12 years on YouTube, how to build a long-lasting creative business, and the future of the creator economy. Enjoy!