“This is the new age of influencers and every brand wants to be a part of it.” – Natacha Océane

Arun Maini is the UK’s number one tech influencer, with over 10 million followers across his social media, and over 1.2 billion views on his youtube channel Mrwhosetheboss. In the episode we talk about his early life, how he chose to become a YouTuber over taking a traditional career path, how he built a 10+ million following online and what it’s really like to be an influencer. It was an honour to speak to Arun and hear about the magic that is his YouTube channel – his story will tell you exactly why you need to start putting yourself on the internet.

✨ Highlights from the conversation

“We were at school and dreaming of what it would be like to have 10k followers, this person has the audience that would fill a stadium that’s ridiculous…” – Arun Maini [01:46]

“More and more it’s easy to feel insecure in yourself and YouTube was like a vehicle towards confidence and I was lucky that I found it…” – Arun Maini [02:29]

“It’s said a lot but you have to love what you do…” – Arun Maini [08:23]

“I am of the philosophy that I want to do something different everyday…” – Arun Maini [19:28]

“There’s a point where you start to think what am I chasing here? How is my life different to when I’m at 10 million, 9 million, 1 million? You can’t tie yourself to a number you don’t have control over.” – Arun Maini [30:01]

“So I say to people, when they younger, try as many things as possible. Because if you don’t, you will end up down some sort of path that’s necessarily the path that you want to go down…”- Arun Maini [35:32]

“Most YouTuber’s when they reach a certain size start thinking about planning videos backwards so when you’re thinking about a video you’re thinking, thumbnail, title, would people click on it, and from there you’re thinking what will the content be like, is it engaging, is it delivering value…” – Arun Maini [01:02:56]

“We are choosing ways of life that are higher stimulation…but hedonic adaptation means we will adapt to those levels of stimulation and so we won’t be happier because of it but the only thing we will feel is let down by other people” – Arun Maini [1:24:02]