How To Influence People: Marketing Secrets Behind The World’s Biggest Brands – Rory Sutherland

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🎙 About The Episode

Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He’s the author of the book Alchemy: The Surprising Power of Ideas That Don’t Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy 🙂

00:00 Intro
01:52 University and your view on education
10:29 The power of statistics
23:30 You should always ask why
25:09 The doorman fallacy
28:40 Consumer psychology
32:33 Why you should dare to be trivial
43:19 Building talkability into a product
54:48 What got your interested in marketing?
01:03:33 How most businesses are optimised
01:04:06 User imagery vs target audience
01:07:00 How you become the perfect brand
01:08:33 Evolutionary psychology and products
01:16:00 The importance of longitudinal questions
01:18:16 Why new ideas are slow to take off
01:20:53 Rebrands and longevity
01:30:37 Brands lead to better products
01:32:24 What don’t people like about advertising?
01:42:55 Psychological value
01:48:47 Happiness
01:56:44 Book recommendations

🔗 Connect with Rory

🌐 Website | 🐦 Twitter | 👥 LinkedIn | 📘 Facebook | 📕 Book

🔊 Episode Transcript

Download the episode transcript

🧰 Resources mentioned

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